The right way of doing business is focusing on product quality!
Have you heard of Pocket.hr? If you haven’t, it is only a matter of time. It is a new brand of T-shirts founded by 22-year-old Matej Brečić, our 3rd year student of Office Management! This spring he decided to launch his interesting business idea – T-shirts for men with a specially designed hand-tailored pocket. “These T-shirts are special because they are made of high-quality fabrics, and their distinctive feature is that no matter how many times you wash them, they will look exactly the same. Pockets don’t come off or unstitch, T-shirts do not shrink or stretch and colours don’t bleed. Since I am new in this business, I devote special attention to the reputation and quality of the product. I believe that the right way of doing business in any company or brand is focusing on product quality”. Matej also added that the biggest problem he encountered was entering the market, since nowadays people aren’t easily convinced to buy quality products, especially when ordering online. “As time flew by, we started receiving orders, and we got excellent reviews from our customers, who form the basis of our business. We mainly receive positive responses, while our family and friends provide the greatest support regarding the finances and brand promotion.” Matej says that they have excellent customer feedback and that it feels wonderful to receive a complimentary review from satisfied customers. Their next step is to expand to women’s clothing, so they are preparing women’s T-shirts Pocket.hr, and by the end of the year they will launch shirts and cardigans for men and women. Matej revealed how the knowledge he acquired at Baltazar helped him put his plans into action: “The knowledge I acquired at Baltazar was very helpful, especially the course Basics of Marketing, which opened up new horizons for me regarding marketing, customer care and brand development.”